The global leader in natural soda ash

Media Campaign

To improve the understanding of our industry and our business, we commissioned Bloomberg Media to prepare a series of educational media assets, including a 30-minute TV documentary, a 60-second commercial run on Bloomberg TV, and a social media campaign.

Click on the tiles below to see our 60-second TV commercial and the full set of social media campaign clips.

Watch our highly informative series of short films about WE Soda and the Soda Ash industry here:

This series is also featured on the Bloomberg Media hub.