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Chairman's statement: Our corporate culture and values

WE Soda’s corporate culture and values set the highest standards of operation and guide strategic direction. I am proud of our dedication to delivering the highest quality Soda Ash to our customers worldwide in an environmentally-friendly and socially responsible way, whilst using the most advanced and innovative production technology.

Our world-class production sites, unique solution mining technology, and efficient logistics network mean we have the lowest carbon emissions profile of any manufacturer in this sector by a significant margin, lead the way in raw material and waste management, energy efficiency and supply chain reliability. We constantly strive to improve our sustainability credentials at every stage of our product life cycle. 

Our skilled, highly capable workforce are critical to our success, each contributing to the vibrant performance culture we enjoy. We encourage integrity and responsible business practices, and value the long-standing partnerships we have built with our distributors and customers.

We live by our values and invest in the individuals and communities in which we operate, providing both support and resources, which foster co-operation, development and economic independence.

I invite you to explore our website further to find out more about our culture, our business, and the principles which guide our operations every day.

Gürsel Usta | Chairman, WE Soda

Gursel Usta WE Soda Chairman

Shaping our culture and values

Of the many elements which define our business, four key components play a fundemental role in shaping our culture and values:

Our people and stakeholders

We invest in our people.

Health & Safety

We prioritise Health & Safety.


We operate sustainably.


We excel at innovation.

Investing in our people

We have over 1,600 employees across three production sites in Turkey, the USA, and our headquarters in London.

Investing in our people is core to our business and culture. It has helped drive our phenomenal success from start-up to world leader over the last decade. This combined teamwork and dedication to empowering, developing and rewarding individuals is key to our long-term success. We value:

  • Protecting human rights, equality, diversity and inclusion.
  • Maintaining exemplary health and safety standards.
  • Maximising development opportunities and fostering creative innovation.
  • Social events and community support initiatives.

Prioritising Health & Safety

The Health and & Safety of our employees is at the centre of everything we do. Our OHS (Occupational Health & Safety) procedures apply throughout our organisation, with the objective of zero workplace accidents. 

Flask iconOHS Safe Field Environment

Above-ground solution mining at Eti and Kazan Soda brings inherent Health & Safety benefits for our operatives. What’s more, we continually strive to introduce field safety innovations, such as our field transmitters to help IT teams locate individuals during an emergency. 


In 2018, Eti Soda achieved a 37.5% reduction in workplace accidents.

Pick iconOHS Underground

At our conventional underground mine in Wyoming, mine rescue teams are trained to handle potential underground emergencies, including explosion, fire, ventilation, and Emergency Medical Response (EMR).

To assist above-ground, our surface team is also trained in specialist fire rescue and EMR.

Operating sustainably

Our sustainability business model is shaped by the potential impacts on all of our stakeholders: our customers, employees, suppliers, investors, local community, and the ecological habitats in which we operate: 

We set ambitious yet achievable environmental, economic, efficiency, social, occupational health and safety, and continuous improvement targets.

We endeavour to support transformation to a low carbon economy in the global fight against climate change.

We ensure transparent and accountable management through a framework of ethical guidelines and a culture of continuous improvement.

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Excelling at innovation

We actively embed innovation into the culture of our business. Through innovation we continuously refine and improve our technological processes, maintain our industry leadership position, and aim for 100% customer satisfaction.

Our Innovation Team encourages all colleagues to participate in developing new projects and processes. To foster a culture of continuous improvement, successfully implemented ideas leading to improvement are rewarded through staff benefit packages.

Exchanging expertise and knowledge

As members of the European Soda Ash Producers Association (ESAPA) we work with experts in a wide range of fields, ensuring we maintain our competitive edge, monitor legislation, and keep up to date on environmental priorities. We also encourage best practice across our business and beyond, sharing our expertise with governments, institutions, and industry.

Sustainability Reports

Read more about our approach in our Sustainability Reports: 

COVID-19 Statement

The COVID-19 virus outbreak has had a widespread impact on health, communities and populations globally, affecting millions of people on every continent. During the pandemic, all our facilities remained fully operational, and we took all necessary steps to ensure the safety of our employees and the reliability of our global supply chain, to continue serving our customers around the world.

Although COVID-19 has had an impact on the demand and price of Soda Ash, we continue to believe in the long-term fundamentals of our business and the cost advantages which natural soda ash production and solution mining enjoy over synthetic product. We remain confident that the global demand for Soda Ash will recover and WE Soda will be able to profitably deliver its produced volumes into its targeted markets. 

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COVID-19 Support

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